Gene Wilder’s ‘Pure Imagination’ From Willy Wonka Becomes a Poignant Alzheimer’s PSA – Adweek

November 6, 2017 by  
Filed under Alzheimers News

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Gene Wilder's 'Pure Imagination' From Willy Wonka Becomes a Poignant Alzheimer's PSA
Adweek
A moving new campaign is seeking to raise money to battle Alzheimer's by using one of its best known victims in one of his most iconic roles—Gene Wilder singing “Pure Imagination” in Willy Wonka & the Chocolate Factory. A 90-second PSA from the …
Alzheimer's Association Honors the Life and Legacy of Gene Wilder With New Campaign Inspired by the Classic Film …PR Newswire (press release)

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